Aug 18
Yes Virginia There Is a Santa Claus & He Searches for Free Shipping
To kick off our series on holiday SEO tips for online retailers, here’s a tip for retailers who offer free shipping on one or more products during the holidays. (My apologies to those who don’t offer free shipping, but bookmark this anyway - you may offer it down the road!)
Free shipping offers consistently top surveys of what customers want from online stores. And people do search for “free shipping,” and most often in November / December - as you would expect.
Now I’m not saying you have a hope in the North Pole of ranking for “free shipping” alone (though Amazon, Zappos, Shoes.com and Shoebuy have succeeded). The point is people really care about free shipping, even to search for it in search engines. And if you offer it, you should flaunt it when customers do searches for the products you carry — in your title tags […]