Aug 28
Why You Should Always Be Testing: Interview With Bryan Eisenberg [Video + Summary]
I had a chat with our upcoming webinar guest, Bryan Eisenberg at Search Engine Strategies San Jose, 2008. Bryan’s an expert in both Google Website Optimizer and testing for conversion optimization - he’s also the author of Always Be Testing: The Complete Guide to Google Website Optimizer.
In a brief 7 minutes, we discussed several issues around testing your website. Be sure to attend our full hour webinar to glean more tips and tricks for making the most out of testing with Google Website Optimizer.
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Here’s a recap of the interview:
Just because Amazon does something, doesn’t mean you should follow. On Bryan’s blog GrokDotCom, you can find a visual history of Amazon’s add-to-cart buttons over the years. Bryan recalls clients calling him up and saying “Amazon changed the button and we want to do the same.” But changing […]