Aug 13
Trigger Email: Asking for Customer Reviews & Video Reviews
A while back I blogged about a Webinar I attended presented by Lauren Freedman of The Etailing Group and Power Reviews in which Power Reviews’ Jay Schaffer provided some tips and examples from retailers on how to ask for customer reviews post-purchase.
I was recently forwarded this email from Amazon calling for customer reviews - not just textual, but customer photo and video reviews.
Dear {customer},
Thank you for your recent purchase from Amazon.com.
We invite you to submit a review for the product you purchased or share an image that would benefit other customers. Your input will help customers choose the best products on Amazon.com.
It’s easy to submit a review–just click the Review this product button next to the product.
Flip Video Ultra Series Camcorder, 60-Minutes (Black) (Purchased on 06/03/2008)
by Pure Digital
…or share an image.
New on Amazon! Grab your video camera or webcam and add video to your customer review. Click on ‘Review […]