Jun 25
Trigger Email 101
I recently caught up with Bronto Software’s Online Marketing Manager Sally Lowery to chat about trigger-based email campaigns. Think sending welcome emails, reminders to repurchase or hey, “you haven’t been interacting with us for a while and we’d like to win you back” emails.
Q: Can you explain trigger-based email messaging?
A: A real-time message, or triggered message, is one that is generated based on a meaningful change or event in a customer behavior or profile. Trigger-based messages can create a truly relevant email campaign to customers that yields a greater ROI, because it is a customer-facilitated exchange that triggers the campaign.
Q: What are some things to consider when implementing a trigger-based email program?
A: To be successful with a trigger-based automated email program, consider the following:
Define Business Rules. A well defined trigger-based program can create a significant return. Be certain to recognize where it’s appropriate to create trigger-based […]