Jul 25
The Perfect Storm - An Opportunity Squandered by the Shopping Engines
What’s wrong with this picture?
This economy sucks. Consumers are hurting. While a temporary ease in oil prices and a once in a lifetime housing bill will ease the pain a bit, it’s not a cure for the economic crisis the US and the world is facing. Consumers are looking to save money. They are thinking about price.
Unfortunately, the shopping engines have fought for years to be known as more than just price comparison engines. Reviews! Search! Cash back! Social shopping! Mobile! Safe shopping! Green! Well, all those things are nice and should be part of a strategy, but right now, this is the perfect opportunity for the shopping engines to step up their marketing efforts (or at least run some bold tests) highlighting the fact that they save consumers money.
Yes, all the shopping engines are going to once again do a good job of PR and talk about how consumers can […]