Jul 21
The New Google Keyword Tool: How To Apply Keyword Research to Your Site
By now you’ve probably heard the news, Google has made keyword search counts available to all through its Keyword Research Tool (before it only showed relative search volume in little green bars).
There are many free and paid keyword research tools out there, but until this announcement, none were able to provide Google-only data. But like Avinash Kaushik said last week in his Analytics webinar, “The goal is not to collect more data – it’s about extracting insight from this data.”
So today we’re going to go through some tips on how you can tailor Google Keyword Tool’s data to your needs (much like you would with Google Analytics), and how you can apply this research beyond your SEO and PPC campaign to other marketing activities. We’ll also cover the limitations of this (and all) keyword research tool(s).
Google Keyword Research Tool Tips
1. Select Your Countries
Google will share search […]