Jul 31
The Forgotten Metric: Direct Traffic Signals Brand Preference
We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction.
If you’re smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on “reusable bags” sends you automatically to “reusablebags.com” which sells…you got it, reusable bags.
Other types of type-in visitors could be:
Loyal, repeat customers
Late stage buyers who’ve already visited your site through search, PPC, email or affiliate link but needed time to make the purchase decision or comparison shop
First time shoppers pre-sold from a newspaper article, blog post, social media reviews or word-of-mouth
Type […]