Jul 23
Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data
Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding.
There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
Let me explain:
- You bid on the keyword ’shoes’ using ‘broad match’
- A shopper searches for ‘blue suede shoes’
- The Traffic Sources > Keyword report in GA shows the search as just ’shoes’
Even worse, Google likes to use synonyms when your terms are under the broad match type (called automatic matching or extended broad match).
- You are bidding on the keyword ‘running shoes’ using ‘broad match’
- A shopper searches for ‘Adidas Gazelle’
- Google shows your ad, but wait, you don’t carry […]