May 26
Social Shopping Reviews Roundup: 2008 Update
It was only one year ago my first Get Elastic post went live, how quickly the year has gone! The post was the Social Shopping Roundup and it showcased many social shopping start-ups from social bookmarking or “wishlisting,” to deals and coupon sharing communities and social comparison engines.
According to Hitwise analyst, Heather Dougherty “The Social Shopping category is still small, receiving less than 1% of the total market share of US visits, but there has been significant growth.” (Source)
Scott Hurff of CSE Strategies puts it into perspective - MySpace receives about 2% of Internet traffic. So for every 2 hits on MySpace (or Facebook), someone’s checking out a social shopping site. Of the social shopping sites, Kaboodle appears to be the Google in terms of market share:
Kaboodle 68%
Buzzillions 8.23% (Ratings and Reviews, Comparison Shopping)
ThisNext 7.23%
ShopWiki 6.89%
Stylehive 5.18%
With the exception of Buzzillions, the top 5 are “social bookmarking” […]