Jun 26
Post-Purchase Trigger Email Examples
Yesterday we posted a Q&A session with Sally Lowery of Bronto Software on trigger email campaigns. Today we have 2 real-world examples from Amazon. These emails followed up the purchase of a camcorder:
Amazon doesn’t wait for you to come back to the site to push recommendations at you. 10 days post-purchase,
Notice the low price point relative to the camcorder (about 10% of purchase price)
Notice the 2 star customer rating - not too persuasive, eh?
It would be more persuasive to auto-recommend the highest rated relevant accessory, with a snippet from and direct link to the most helpful positive review
The link to “improve your recommendations” is a good idea, especially if it was just a gift. Adjusting preferences now means more relevant suggestions next time you log into Amazon.com
15 days post-purchase, Amazon sends another plea to buy more
Gone are the star ratings
Amazon’s pushing categories, not specific products - there […]