If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
Did you woo customers with generous return policies this holiday? Maxim Mironov illustrates how every 1% of sales returned requires an additional 10% sales to offset.
Scott Roon and Jascon Carncross from eBags.com share their ecommerce video production tips at VideoRetailer.org.
Avinash Kaushik shares strategies for multichannel analytics to track sales driven by offline channels.
If you’re itching for some audio-visual learning, check out Marketing Experiments’ year-end webinar Lessons Learned: Our analysts reveal the top takeaways from our 2008 optimization research and the companion research brief covering case study results from research partners.
What does 2009 and the future hold for CRM? Could it be emotional targeting? Evan Schuman discusses the ethical ramifications of marketing software […]
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Get Elastic is taking a little holiday and will return on Friday with our regularly scheduled link-love programming.
All the best to you and yours!
Next Free Ecommerce Webinar…
Selecting the Right Ecommerce Software in Six Weeks or Less
When: January 21st, 2009 @ 9am PT/12pm ET
Panelists:
Bill Mirabito, Founder and Principal Analyst, B2C Partners
Jason Billingsley, VP Innovation, Elastic Path Software
Register to Attend…
You may also like these similar posts:
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Bloggers Digest 10/3/08
Free Holiday Email Marketing Resources
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I'm Simone Brunozzi, technology evangelist for Amazon Web Services in Europe.
This period of the year I decided to dedicate some time to better understand how our customers use AWS, therefore I spent some online time with Stefan Fountain and the nice guys at Soocial.com, a "one address book solution to contact management", and I would like to share with you some details of their IT infrastructure, which now runs 100% on Amazon Web Services!
In the last few months, they've been working hard to cope with tens of thousands of users and to get ready to easily scale to millions. To make this possible, they decided to move ALL their architecture to Amazon Web Services. Despite the fact that they were quite happy with their previous hosting provider, Amazon proved to be the way to go.
Overview of the new ArchitectureThis is how their new architecture looks:
1. Soocial Web application: Nginx running […]
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Why cross-sell when you can bundle?
Product bundles are a great way to increase average order size, deliver a value proposition and even creatively sweeten the deal when MAP (minimum advertised price) regulations apply to a product (offering free or discounted bundled items).
Walmart is promoting value bundles this year on everything from computers to toys. Here’s a recent email:
And here’s a close-up of one of the bundles’ product pages:
“Get more, save more and spend less when you buy these items together.” Brilliant. Customers can even choose their options right on the product page and the total updates itself at the bottom.
Next Free Ecommerce Webinar…
Selecting the Right Ecommerce Software in Six Weeks or Less
When: January 21st, 2009 @ 9am PT/12pm ET
Panelists:
Bill Mirabito, Founder and Principal Analyst, B2C Partners
Jason Billingsley, VP Innovation, Elastic Path Software
Register to Attend…
You may also like these similar posts:
Product Recalls: Addressing Consumer Safety Fears […]
Read More…
While the office spent the week in a shroud of secrecy induced by a five day Secret Santa gift giving extravaganza, our new Christmas tree stood out front in the sign-in area of our office welcoming guests and employees alike. This tree is a radical departure from Volusion’s previous holiday decorating. In our former office […]
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Thanks to a comment from a reader, I took a look at the current mix (auctions to FP) in the media categories on eBay and here’s what I came up with.
DVD’s - Auctions make-up 15% of total listings
CD’s - Auctions make-up 10% of total listings
Books - Auctions make-up 10% of total listings
Video Games - are more difficult to figure out because game systems get included in the games category, but auctions still make up close to 50%
So in the three major categories auctions have lost favor with media sellers and are dangerously close to no longer being worth the effort for eBay, Sellers like JayandMarie may find their business model doesn’t make any sense any longer. If eBay is going to go to FP only in the Media category and I have no knowledge that they are, then they should be reaching out to sellers like JayandMarie and giving them […]
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The US Supreme Court ruling in Leegin Creative Leather Products Inc. vs. PSKS Inc. (pdf) in June, 2007 made it legal for a manufacturer to set and enforce MAP (Minimum Advertised Price) for resellers of its product, and pull the line or sue retailers who violate.
Correction:The Supreme Court ruling found that minimum pricing policies are legal and do not represent a violation of U.S. antitrust statutes.
Why Manufacturers Enforce MAP
There are many reasons why manufacturers may impose such pricing policies:
Manufacturers want to protect brand image, which discounting can work against for premium brands and new, innovative products
High margin is an incentive for retailers (who are the manufacturer’s extended sales force) to promote these items more than others (although without the ability to offer price breaks, it’s harder to incentivize consumers to buy)
Maintaining MAP or MSRP maintains retail value so manufacturers can retain wholesale pricing
To prevent bargain basement retailers from […]
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I’m still on vacation but since Ina Steiner has posted her predictions for 2009 and Sue from Tamebay is working on hers and soon to post them (I’ll link to her post when ready), I figured I would jump on the band-wagon.
Warning! This list is for entertainment purposes only and should not be used to make any kind of decision. I was correct on 5 out of 10 last year, so I should get lucky on at least a couple of these.
Amazon took over the “unique visitor” title in Nov and Dec of 2008 and will continue to battle with eBay through the 1st quarter of 2009, eventually taking the lead for good. In 2007 eBay took back the lead right after the holidays, this time they may lose it forever.
John Donahoe will get two more quarters to turn eBay around before drastic action is taken, which could mean selling […]
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