Some interesting webinars and training sessions are scheduled to take place in the very near future:
On November 18th, GigaSpaces and CohesiveFT will join forces to present a webinar titled Cloud Enablement with Security and Control. Intended for IT executives, developers, and administrators the webinar will address some perceived barriers to adoption of cloud computing including security, control, and portability. Again, pre-registration is a must. Attendees will get to learn more about VPN-Cubed from CohesiveFT and XAP from GigaSpaces.
The AWS Developer Bootcamp will be held in Redwood City, California on December 2nd and in Boston on December 4th. This hands-on course will walk developers through the AWS infrastructure services and show them how to deploy their applications in the cloud. Developers should have some experience using Java to build web applications. They will create a fully functioning video application with storage, queueing, transcoding, cataloging, and hosting functions. The course […]
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Earlier this year, Lauren Freedman of the e-tailing group teamed up with the Acquity Group to survey 24 merchants with questionnaires and in-depth interviews to put together a white paper and webinar called No Retreat! Investing in eCommerce Despite the Times.
The study set out to discover how multi-channel and pure play merchants are positioning themselves for growth while still addressing the bottom line during an economic slowdown and their challenges, asking hard-hitting questions like “Will you have the guts to make the necessary investments in the tough times?”
The webinar and white paper address topics like the Macro State of Retail, Defining and Driving Your Multi-Channel Strategy, Investing in eCommerce and Roadblocks to Success:
Can’t see video? View this post at GetElastic.com
You can download the companion white paper here.
Next Free Ecommerce Webinar…
Multi-Store Retailing Online: Perks and Pitfalls November 19th, 2008 @ 9am PT/12pm ET
Panelist: Jason Billingsley, VP Innovation, Elastic […]
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The holiday shopping season is in full swing, and if you haven’t already, now is the perfect time to tweak your online store to maximize sales from the influx of holiday shoppers. Often shoppers procrastinate making a purchase even when they have full intention of buying, and just need a little extra incentive as motivation […]
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Apparently, eBay has seen the wisdom in making tomorrow’s Top Seller webinar available to all sellers and thanks to Scot Wingo, I can give you the details.
The webinar is being presented by eBay’s top seller team tomorrow (Thursday November 13th) at 1:30pm Pacific, 4:30pm Eastern.
Here are the meeting details:
Webinar link
Meeting ID: 111308 - secret code for attendee entry: ‘attend’
Dial-in detals are: ( 866 ) 501 – 3202 / ( 706 ) 679 - 2073
Conference ID: 72758551
Here’s a sneak peek at the agenda according to Wingo:
Refresher on policy changes
Best Match/Search
Driving demand for the holiday season
Coming soon/2009 preview
I’m going to be listening in and will post after the presentation but I would recommend that you participate if possible. eBay is reaching out to provide information that will help your business, so make time in your schedule. Those sellers who do not get this information may be at […]
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Marketing Sherpa recently published an email marketing case from Drs Foster and Smith which tested the impact of mixing educational content with product promotions, whereas in the past their emails were either informative or sales-oriented.
The results of mixing content were 7% boost in click through rate, 6% lift in conversion and 15% increase in sales (meaning average order size was higher).
The campaign involved segmenting the “dog owner” customer, and performing an A/B test using email creative that offered products and discounts comparable in value proposition. As you can see, both emails below include an offer for a free pack of BioSpot and an article about protecting your home and pet from fleas. The difference is which call to action appears first (and more than double the size) in the content area.
Week 1:
Week 2:
The winning design in both tests was information more prominent, offer less prominent. Remember, […]
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This post was originally posted on February 21, 2008. With the holiday season underway, and most of you new readers to Get Elastic, I’ve reposted it today in case you missed it the first time.
We do so much to encourage holiday gift shopping (or birthday, anniversary etc), but do we drop the ball in catering to the special needs of gift givers like gift boxes, gift wrapping, gift announcements / messages and gift receipts?
There are many ways you can accommodate gift givers to improve customer and recipient experience with gift options.
Gift Boxes & Gift Wrap
While it may be fine to ship something in a plastic bag or a brown box or a manila envelope (that’s what they send those MacAir computers in, right?), this doesn’t fly with gifts sent directly to the recipient. It also stinks for gift givers who ship items to themselves to […]
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It may just work!
While, I don’t believe coupons are a viable long-term strategy for eBay or any online retailer for that matter, they certainly are going to be big this holiday season.
eBay just launched their holiday marketing campaign, which is heavily weighted towards coupons and Microsoft CashBack, following a trend on the Internet this holiday season.
According to ComScore, those shoppers ”who earn more than $100,000, “the market meltdown has simply hammered their confidence. They’re on pins and needles,” he says. About 85% of those in this higher bracket agreed with the somewhat apocalyptic statement “I am more afraid about the economic future than ever before.” This group is driving the increase to coupon sites, with 37% more of these shoppers using them than before.”
So the wealthiest online shoppers are flocking to coupons sites for savings.
The nice thing about eBay’s coupon program is that sellers don’t have to discount their product, […]
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Perhaps we can agree religion and politics have no place in retail email marketing?
While many can play it safe and avoid references to Christmas with “holiday” or “season,” political-themed emails may require the same finesse. Chad White of the Email Experience Council flagged some examples of some election-themed retail emails that may offend. For example, Spiegel used “Luxury First!” in an email, which may be received as a mockery of the Republican presidential slogan “Country First.” Says Chad, “It stops being clever when people are feeling attacked.”
An online tea-tailer sent this email post-election:
United States of Tea
Unite our post-election nation by sending a gift of tea across the blue/red divide. Mail a gift of tea between any blue and red states, selecting $19 or more and your shipping is free.
Other than the fact that this email clicks through to a home page that doesn’t repeat the offer […]
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Seattle area TV channel King5 did a news feature on Bonanzle just recently, as the upstart website continues to grow and get recognized.
Alexa Ranking - 77,976
Items listed - >250,000
Users - 8,000
This is pretty impressive for a site that just came out of Beta in August. I will continue to follow the site and provide updates as I get them.
Just my 15%
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We’ve narrowed down the AWS Start-Up Challenge competition to seven finalists. They’ll be coming to Seattle later this month to present their ideas to the panel of judges.They’ll also get to pitch to VCs, meet with industry leaders and Amazon executives, and will be featured at the Start-Up event on November 20th.
Here are the finalists:
Encoding.comEncoding.com has transformed video encoding from a traditional software model to a software as a service (SaaS) platform. Encoding.com combines elastic computing resources with cutting edge video encoding software.
Knewton
Knewton supercharges any education content by teaching the exact concepts students need, in the medium and pacing best for each. Knewton’s self-optimizing “Darwinian” engine grows increasingly effective as each new student joins the network – so the learning plan of the 50 millionth student is powered by the combined data of all the others.
MedCommons
MedCommons provides cloud-based Health 2.0 application services for patients and doctors, […]
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