Jul 22
Negative Keyword Research Tools & Tips
Our last post covered tips on using Google’s free Keyword Tool and how to apply your keyword discoveries to various aspects of marketing: SEO, PPC, site usability and even email marketing.
As promised, today we’re going to dig deeper into negative keyword research. The tools we’ll cover are the Google Keyword Tool, Google Suggest, Google Product Search and some surprises.
Negative keywords explained
If the term “negative keywords” is new to you, it refers to irrelevant or low converting keywords that you add to a pay-per-click campaign which tell the ad system not to show your ad when that keyword appears in a search.
To take advantage of the “long tail of search” (longer query combinations and product searches that are performed infrequently but can convert like crazy), marketers will bid on broad keywords using “broad matching” or “phrase matching.” If you phrase match “learning toys” your ad […]