Oct 28
Make This Thursday an Ecommerce Webinar Day
If you follow Get Elastic and the ecommerce marketing world, you won’t want to miss 2 back-to-back webinars by our friends at Sitebrand, Future Now and Marketing Experiments:
Your Website and First Time Visitors…Friend or Foe?
Presented by Sitebrand and New York Times best-selling author, Bryan Eisenberg
Thursday, October 30 @ 2pm EST, 11am PST
First time represent on average 60 to 80 percent of all visitors, with a conversion rate significantly lower than site average. They’re also the most expensive visitor to your site. So making your site the first time visitor friend versus foe needs to be a top priority.
Learn key steps to converting first time visitors, including:
1. Using data to build first-time customer personas
2. Building messaging that engages first-time visitor segments / personas
3. Mapping site real estate around your messaging
4. Launching your cycle, watching results, and planning for […]