Jun 30
How Top Retailers Show Product Images
We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times.
Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We’re talkin’ details. Just like textual product descriptions describe a product in detail, enlarged images and alternate views better describe your products. And many products cannot be fully described with words.
According to a 2007 survey of online shoppers by the E-Tailing Group:
77% are “very to somewhat” influenced by the quality of content (descriptions, copy, images and tools) when deciding to purchase from an online retailer
79% “rarely or never” purchase a product without complete product information
76% believe content is insufficient to complete research or purchase online “always,” “most often” or “some of the time”
When faced with incomplete information, 72% go to a competitor or research further
Future Now did […]