Jul 28
Home Page Design: Applying The Dont Make Me Think Test
If you’re not familiar with Steve Krug’s web usability classic Don’t Make Me Think, it’s an entertaining and informative introduction to web site optimization. Though its screenshots and examples are quickly looking “old school” - its principles still stand. I “think” any web design and ecommerce professional should give it a read, and then give their own websites the “don’t make me think” test.
Today I’m going to apply the concepts from Don’t Make Me Think to The Source - a chain of electronics retail shops we used to call Radio Shack here in Canada, until it was acquired by Circuit City. I’m a fan of Circuit City’s web design and marketing, and have praised them many times before on this blog which is why I had high expectations from The Source’s web presence. But I found myself “thinking” very hard on this site.
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