Nov 11
Giving Gift Givers More Options
This post was originally posted on February 21, 2008. With the holiday season underway, and most of you new readers to Get Elastic, I’ve reposted it today in case you missed it the first time.
We do so much to encourage holiday gift shopping (or birthday, anniversary etc), but do we drop the ball in catering to the special needs of gift givers like gift boxes, gift wrapping, gift announcements / messages and gift receipts?
There are many ways you can accommodate gift givers to improve customer and recipient experience with gift options.
Gift Boxes & Gift Wrap
While it may be fine to ship something in a plastic bag or a brown box or a manila envelope (that’s what they send those MacAir computers in, right?), this doesn’t fly with gifts sent directly to the recipient. It also stinks for gift givers who ship items to themselves to […]