Aug 12
Ecommerce Innovation: Videos That Sell
SeenON! is an interactive entertainment-slash-ecommerce site that helps TV buffs buy what they see on their favorite television shows. One feature of the site is called “Shopisodes”, which are short clips from TV programs that link to online retailers that carry the items in the episode. (Click below to play - note, some RSS readers are not displaying the video, you’ll need to click through to the actual post)
Bluefly’s Flypaper blog uses a similar approach in its video podcast. At any point in the vignette, you can click the “Click to Buy” button and it will show a list of items appearing in the video. Click on any thumbnail and you see the product’s description, price and a Buy Now button. Or you can go back to watch the rest of the video. (Don’t click, these are just screenshots)
This is awesome.
Does anyone know of […]