Nov 10
Customers Divided Over UniTea Campaign
Perhaps we can agree religion and politics have no place in retail email marketing?
While many can play it safe and avoid references to Christmas with “holiday” or “season,” political-themed emails may require the same finesse. Chad White of the Email Experience Council flagged some examples of some election-themed retail emails that may offend. For example, Spiegel used “Luxury First!” in an email, which may be received as a mockery of the Republican presidential slogan “Country First.” Says Chad, “It stops being clever when people are feeling attacked.”
An online tea-tailer sent this email post-election:
United States of Tea
Unite our post-election nation by sending a gift of tea across the blue/red divide. Mail a gift of tea between any blue and red states, selecting $19 or more and your shipping is free.
Other than the fact that this email clicks through to a home page that doesn’t repeat the offer […]