Jun 24
Commercial Facebook Applications: Is There Hope or Only Hype?
Ed Whiting from Travel Remark put together this eye-opening video about Facebook travel applications. Just for fun, take a guess how many travel-related Facebook applications there are before you click play (the grand total will be revealed at the end).
And this is just one category of commercial applications, folks.
When Facebook applications were launched last year, first movers in ecommerce included Blue Nile’s Wish List and Backcountry’s Steep and Cheap. I give credit to these retailers for giving it a shot. Unfortunately, almost a year later you can count the number of daily users for these apps on one hand.
Other social shopping applications like StyleFeeder and Polyvore get a few thousand daily users - not bad, but they are definitely the exception.
Challenges in Social Shopping Facebook Application Marketing
1. Application Aggro - Requests to add applications from friends are no longer trusted. Much worse, in fact - it has turned friends […]