Jul 28
Check Your eBay Traffic Reports!
I’ve been hearing that traffic from Microsoft’s Live Search has been rising as a referrer for eBay Store sellers, in some case’s moving up just behind Google in traffic. I just wanted to ask guys if you are seeing the same thing.
Live, recently launched “Cashback“ through their search engine, so it would make sense that traffic would be up, but the big question would be; are sales up? The searcher only gets “CashBack” after a purchase, but can earn up to 25% on some eBay purchases.
It would be interesting to test the traffic coming from Live, by identifying a few items in your store inventory to fine-tune for CashBack search and then tracking the conversion of those items. I’m not sure if Omniture provides that capability though.
To conduct this test, go to Live’s Cashback site and search on your items. Check out how you compare with the other merchants and […]