Oct 13 2008
Brainstorming is an essential phase of keyword research for both paid search campaigns and search engine optimization. The goal of brainstorming keywords for a site is to generate a large, diverse pool of potential phrases without regard to search volume, cost or competitiveness just yet. Brainstorming keyword phrases is not a task that should be […]
Oct 03 2008
For many business owners, the foray into e-commerce feels like a dive into a vast sea of ambiguity. Even established companies have to develop new means of getting noticed and attracting customers when they venture into the online market. But just because your expertise is not in the field of internet marketing doesn’t mean you […]
Sep 24 2008
Artisans in the Mediterranean and Mexico have crafted and painted intricate ceramics by hand for centuries, passing down skills of the trade from generation to generation. Today, mass produced ceramic replicas made in factories and sold in major retail chains threaten the livelihood of the very artisans who have spent generations perfecting this exquisite art […]
Sep 17 2008
Imagine how chaotic road travel would be if there were no signs to tell you road names, directions and what maneuvers are permitted in what areas. Aside from the mass confusion and inevitable accidents, most commuters would never reach their destinations and the entire highway infrastructure would be reduced to worthlessness. Similarly, an unclear navigational […]
Sep 12 2008
How much time do you spend on the internet each day? How long do you spend online searching for a particular product or service? And how many pages do you visit while doing so?
The truth of the matter is that when prospective customers go online to buy something they are looking to get what they […]
Sep 04 2008
“We don’t just sell product, we sell and foster what the Peake brand is,” explains Chris Richards, founder of PeakeUSA, a grassroots clothing and apparel designer focused on encouraging a “vital balance of a relaxed mindset with an active attitude.” Offering a versatile selection of surf, snow and golf apparel, Richards has relied on the […]
Aug 28 2008
The search marketing industry is abuzz on the heels of Google’s announcement that Google Suggest, previously available through Google Labs, is now a default feature on the Google home page.
Google Suggest offers search term suggestions in real-time as you type a query, and ranks these suggestions based on the most commonly searched phrases. So if […]
Aug 22 2008
Would you be comfortable supplying your credit card number to an outdated, haphazard looking website? Most people wouldn’t, and that is exactly what makes it important to pay attention to the message your site is sending to visitors. Consumers want to buy from companies, not websites, and further, they want to feel confident that those […]
Aug 21 2008
Why Even Bother Defining a Target Audience?
Many businesses operate under the idea that they will offer products and anyone who needs or wants them will purchase from them. This may have been the case in the past, but with the vast selection that consumers have online these days, companies need to do more to gain […]
Aug 18 2008
The online segment of a business empowers it to reach beyond geographic boundaries and gain exposure to a larger share of targeted consumers. With a growing number of companies operating solely online, business owners are dedicated to establishing a strong online presence in order to maximize profits. To optimize the benefits of selling in the […]