May 22
Cashback is not the Answer
Since everyone else has already laughed at Microsoft’s attempt to buy search market share, I was going to try to play devil’s advocate. Can’t do it. Sorry.
-Cashback sites like David Lewis’ Cashbaq make money and therefore Microsoft will make money. Unfortunately, I don’t think the point of Live Search cashback is just to make a couple bucks off of running a cashback site. If Microsoft thinks it can buy off consumers with cashback deals and get those consumers to come back to search for everything else they are using Google to search for, I think they are mistaken.
-As I discussed with Om this afternoon, the whole idea sounds more like a gimmick than anything else. People don’t want a gimmick, they want an incredible search engine which returns answers to their questions.
-The Live Search cashback announcement was a great PR stunt. Consumers […]