Aug 08
Bloggers Digest 8/8/08
If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
It’s 8/8/08 and I thought it would be fitting to have 8 links this week:
Avinash Kaushik has an incredibly detailed post on
how to use Google Trends for competitive intelligence. Bookmark this.
We hate it when you waste money on PPC, and so does George Michie from the Rimm Kaufman Group. He reminds us that average PPC ROI can hide diminishing returns at higher ad spend levels. High level stuff. Of course, to complicate things, an astute commenter pointed out that life-time value of a customer can off-set the high cost of PPC.
How “free” is your shipping? Maxim Mironov from Optimalogica shares 4 common errors in budgeting for shipping, and how […]