Jun 23
Amazon Blog Strategy: Interview With Chris Brucia
Chris Brucia recently contacted me to let me know about some of Amazon.com’s niche blogs that had slipped under my radar for our roundup of 75+ e-Tailer blogs. The blogs are Omnivoracious (books), Aldente (food/kitchen) and Carlust (cars).
I fired back with some questions regarding Amazon’s blog strategy (thought it would make an interesting blog post, of course) and Chris sent through some thoughtful replies. Happy reading:
Linda: What are your primary goals for the blog? (perhaps put in order of importance or list your own) Customer conversation?
Branding?
Thought leadership?
Search engine optimization?
Sales?
Subscribers?
Comments?
Chris: Our primary goal for the blogs is to create a place where our editors can share their passions and interests with our customers and the larger community. Our editorial teams have a lot of collected experience and knowledge, and they love talking about it - which also becomes a great resource for our customers.
Linda: How do you measure blog […]