Oct 24
A First Look at the eBay AdCommerce Program
Several years ago, eBay had a banner ad program for sellers that allowed them to bid on certain keywords and have a banner displayed at the top of search. I participated in this program at Glacier Bay DVD.
I remember that I loved the idea of my company name getting millions of impressions on eBay, but that the click thru rate was terrible. It made sense for me at the time because, I sent buyers to my store and the FVF at the time was 5%.
Now, many years later eBay is trying to sell ads to sellers again, with AdCommerce. In fact several select sellers are now part of a pilot program that will begin running soon.
Thanks to ColderICE, for pointing me to a video for the new service, explaining how it works.
I’m on record for not liking this idea for a couple of reasons:
For low margin businesses, it doesn’t make […]