May 28
404 Not Found Pages: The Good, The Bad & The Funny
When a customer lands on a 404 Not Found page, he or she is caught off guard - confused at best and downright frustrated and ready to shop somewhere else at worst. A 404 page is a customer service touchpoint. It’s an opportunity to be helpful, show a business’ personality and even merchandise. Do you treat your 404 page like a landing page?
When checking out how top online retailers do 404 pages, I found many simply redirect users to the home page, which is a perfectly fine way of handling things. For those of you who do use 404 Not Found pages, here are some examples from fellow retailers — the good, the bad and the funny.
404 Page Examples and Tips
1. Have a page
If you don’t automatically redirect, there’s nothing worse than landing people on a generic screen like this:
When you remove all navigation it’s like teleporting a customer […]